What to Watch: Q4 VR Numbers

Posted on Posted in Virtual Reality

A lot of what seems to be alarming news on the Virtual Reality front. Steam is reporting a 0.18% penetration on VR headsets. The gadget press is calling it a crashing halt. Or a nose dive. It’s interesting. Let’s reserve judgement. Google Trends suggests a summer lull in interest in VR. What happens in 2017/18 […]

How Data Driven Cultures Tackle CAC

Posted on Posted in Analytics Strategy, Business, Data Driven Culture, Marketing Science, SaaS

Assume that you’re a founder of a tech startup. Assume that you’ve achieved product-market-solution fit. You’ve nailed it. Time to scale. Many founders are great at sales. But not all founders are great at marketing. And that’s a bit of a problem because of three letters: CAC. The Customer Acquisition Cost CAC is the ratio […]

Iterate until great

Posted on Posted in Data Driven Culture

A digital product will go unloved for years. Somebody new comes into the organization and is tasked with the redesign. Two years and a lot of money, tears, and bruises later, a totally changed product is launched. People hate it. Sometimes the creative force behind the redesign, expecting an avalanche of applause and a Lion, […]

Machine Intelligence, Artificial Intelligence, Machine Learning

Posted on Posted in Artificial Intelligence, Machine Intelligence, Machine Learning

You’re going to hear a lot more¬†about Artificial Intelligence (AI) more generally, and Machine Intelligence more specifically. Valuation is the core causal factor. Here’s why: We’ve gotten pretty good at training a machine on niche problems. They can be trained to a point to replace a median-skilled/low-motivated human in many industries. Sometimes they can make […]

The Data Driven Culture: Startups

Posted on Posted in Analytics Strategy

In this post: Data Driven Cultures in startups should discover product-solution-market fit more reliably than Ego Driven Cultures Data Driven Cultures Carl Anderson, 2015 (Data Scientist at Warby Parker) defines a data driven culture as: Is continuously testing; Has a continuous improvement mindset; Is involved in predictive modeling and model improvement; Chooses among actions using […]

The Data Driven Culture: Strategy

Posted on Posted in Analytics Strategy, Business, Data Driven Culture

Consider the statement: The strategies¬†generated by data driven cultures are likely to produce¬†sustainable competitive advantages. Data Driven Cultures Carl Anderson, 2015 (Data Scientist at Warby Parker) defines a data driven culture: Is continuously testing; Has a continuous improvement mindset; Is involved in predictive modeling and model improvement; Chooses among actions using a suite of weighted […]