Engineering Quality, Engineering Trust

Posted on Posted in Data Driven Culture, Data Science, Decision Neuroscience, Machine Learning, Technology

There’s a quote from The Office (US) [Season 6, episodes 5/6, “Launch Party”]: Michael: Okay, okay, what’s better? A medium amount of good pizza? Or all you can eat of pretty good pizza? All: Medium amount of good pizza. Kevin: Oh no, it’s bad. It’s real bad. It’s like eating a hot circle of garbage. […]

Backasting

Posted on Posted in Analytics Strategy, Business, Design Thinking, Strategic Analytics

Backcasting is a fantastic technique. It was invented in Canada. You’re welcome to use it. If it sounds like forecasting – well – that’s because it’s kind of like forecasting. With an important difference. That wikipedia page says: Whereas forecasting is predicting the future (unknown) values of the dependent variables based on known values of the independent variable, backcasting can be considered the prediction […]

How I made peace with Total Addressable Market

Posted on Posted in Data Driven Culture, Design Thinking, Machine Intelligence, Marketing Science, SaaS, Technology

I was 28 and sleepless when I encountered a marketing version of the logistic function. It was beautiful. It’s one of those things you’re taught about in one context, and when you’re shown it from another angle, it expands your mind. It was like discovering Pi for the first time. I could use it to […]

Unsupervised Learning at the Rework Deep Learning Summit

Posted on Posted in Artificial Intelligence, Data Science, Decision Neuroscience, Machine Intelligence, Machine Learning, Technology

It was a treat to see these three – Yoshua Bengio, Yann Lecun, and Geoffrey Hinton – for an afternoon. Easily the best three consecutive hours I’ve ever seen at a conference. They remarked that Canada continues to invest in primary research. And this is a strength. Much of the exploratory work these three executed […]