How Data Driven Cultures Tackle CAC

Posted on Posted in Analytics Strategy, Business, Data Driven Culture, Marketing Science, SaaS

Assume that you’re a founder of a tech startup. Assume that you’ve achieved product-market-solution fit. You’ve nailed it. Time to scale. Many founders are great at sales. But not all founders are great at marketing. And that’s a bit of a problem because of three letters: CAC. The Customer Acquisition Cost CAC is the ratio […]

Iterate until great

Posted on Posted in Data Driven Culture

A digital product will go unloved for years. Somebody new comes into the organization and is tasked with the redesign. Two years and a lot of money, tears, and bruises later, a totally changed product is launched. People hate it. Sometimes the creative force behind the redesign, expecting an avalanche of applause and a Lion, […]

Machine Intelligence, Artificial Intelligence, Machine Learning

Posted on Posted in Artificial Intelligence, Machine Intelligence, Machine Learning

You’re going to hear a lot more about Artificial Intelligence (AI) more generally, and Machine Intelligence more specifically. Valuation is the core causal factor. Here’s why: We’ve gotten pretty good at training a machine on niche problems. They can be trained to a point to replace a median-skilled/low-motivated human in many industries. Sometimes they can make […]

The Data Driven Culture: Startups

Posted on Posted in Analytics Strategy

In this post: Data Driven Cultures in startups should discover product-solution-market fit more reliably than Ego Driven Cultures Data Driven Cultures Carl Anderson, 2015 (Data Scientist at Warby Parker) defines a data driven culture as: Is continuously testing; Has a continuous improvement mindset; Is involved in predictive modeling and model improvement; Chooses among actions using […]

The Data Driven Culture: Strategy

Posted on Posted in Analytics Strategy, Business, Data Driven Culture

Consider the statement: The strategies generated by data driven cultures are likely to produce sustainable competitive advantages. Data Driven Cultures Carl Anderson, 2015 (Data Scientist at Warby Parker) defines a data driven culture: Is continuously testing; Has a continuous improvement mindset; Is involved in predictive modeling and model improvement; Chooses among actions using a suite of weighted […]

The Data Driven Culture

Posted on Posted in Data Driven Culture

What is a data driven culture? Data Driven Cultures Carl Anderson, 2015 (Data Scientist at Warby Parker) describes a data driven culture as on that: Is continuously testing; Has a continuous improvement mindset; Is involved in predictive modeling and model improvement; Chooses among actions using a suite of weighted variables; Has a culture where decision […]

Into the Trough: BitCoin, Machine Learning, Social Analytics

Posted on Posted in Big Data Science, Business, Data Science, Machine Learning, Technology

Into the trough of disillusionment with the hyped technologies! The canary in the coal mine for me, with respect to BitCoin, is this post. Look, nobody has enjoyed more popcorn around BitCoin than I have. From Coinye to Dogecoin, crypto-currencies have delivered the lulz. Do I believe there’s a slope of enlightenment for crypto-currency? Absolutely. Do […]

Why did it come to this: adblocking and the old deal

Posted on Posted in Data Science, Marketing Science, Technology

Some reports have adblocking penetration at anywhere between 10% and 40%. Some publishers are blocking content from the adblockers. Others are making the ads unskippable with ad block. Broken systems are interesting, aren’t they? The system of advertising is broken. Here’s the best that I can explain it from as many perspectives as I can […]