Duane Brown‘s launch of Eat:Strategy was a success. Speakers included Brian Cugelman, Jon Lax, and Cheesan Chew among many others. It was the first time, to my knowledge, that marketing strategists and design thinkers got into the same room and talked to each other. Duane’s format was effective. Speakers got 20 minutes to present, had to really stay within the time limit, with QA happening one on one during the breaks and over lunch. It’s a great format and Duane really pulled of a great venue and a great launch. A massive thank you and recognition to him for his leadership. Memorable takeaways included Brian Cugelman’s communication framework, which is a unification and reinforcement of scattered communications literature. It’s excellent,[…]
Category: Strategic Analytics
A Forecast uses a statistical method and historical data to make a statement about what is likely to occur in the future. A Scenario uses a generalized model, in the absence of contextual historical data, to make a statement about what is likely to occur in the future. A Target is a statement about what what the future should be. The linkages between forecasts, scenarios, and target setting are subject to all sorts of phenomenon. Anchor-and-Adjust, optimistic thinking, convenient reasoning, and prospection error all come into play. The gap between a target and the predicted future is either a source for dissatisfaction or for celebration. One uses a forecast to minimize that error, and, ideally, to be smarter going in.[…]
An insight is: New information Executable Causes action Profitable Or, more detailed, an insight is: A piece of information that you didn’t know before, which – Can feasibly executed, culturally acceptable and of a scale relevant to the firm, and – Causes a decision to be made that wouldn’t have been made otherwise, and – Results in profit or a sustainable competitive advantage I’m finally happy with this definition. It aligns with the best innovation rhetoric very nicely and is generalizable to both design thinking and analytics communities.
The NCDM was a pretty good show by most criterion. I got to meet a whole new set of people. I wasn’t treated horribly for not knowing their language. I learned a lot. I really enjoyed so many of the people I met – including a 12 hour stay in the airport with two people who I hope become really great allies. I really enjoyed the Kiwis (New Zealanders). I thank Emma Warrillow for the invite and keeping the dialogue between web analysts and data miners going. I’m troubled by some of the problems I see for web analysts. I’m energized by some of the problems that are common, and that are interesting. That is to say, I see it[…]
The next WAW Toronto will be on July 28. It’s being held on the second floor of Bar Wellington. It’s free to attend and You can sign up to attend here. The invite: “Developers make it possible to measure anything, statisticians and dataminers work models, IAs finesse interfaces, analysts mash and managers action. Effective Analytics takes an orchestra. Lets talk to each other and see whats possible.” Historically, WAW’s attract a strong contingent of web analysts, social analysts (many from Syncapse), IA’s, a few dev’s, recruiters, vendors, and yes, two dataminers. And it’s a great mix. Let’s keep that mix and expand it. Additional invites to business strategists, eScientists, Marketing Scientists, and specialized developers.