Who do you trust to manage your attention?

Posted on Posted in Data Science, Marketing Science, Social Analytics, Social Media Measurement, Strategic Analytics, Technology

Who do you trust to manage your attention? Because now that the news cycle has surfaced Cambridge Analytica issue – that’s the real thesis question. Let me explain. How the Newsfeed manages your attention I really can’t understate just how powerful amplified engagement really is. When you overlay the like/share verbs on top of a network […]


Posted on Posted in Analytics Strategy, Business, Design Thinking, Strategic Analytics

Backcasting is a fantastic technique. It was invented in Canada. You’re welcome to use it. If it sounds like forecasting – well – that’s because it’s kind of like forecasting. With an important difference. That wikipedia page says: Whereas forecasting is predicting the future (unknown) values of the dependent variables based on known values of the independent variable, backcasting can be considered the prediction […]

Decision Automation, Strategy Formation, and the Generation of New Decision Pathways

Posted on Posted in Analytics, Analytics Strategy, Artificial Intelligence, Big Data Science, RecSys, Social Analytics, Strategic Analytics, Technology

An orthodox Software as a Service (SaaS) business is, in part, math that an organization tries its best to manage. Think about all the math that goes into the construction of a typical SaaS firm. At the core there’s some customer with a job: a goal against which the customer wants to make progress. They […]

The Quantitative, The Qualitative, The Total Consumer Experience

Posted on Posted in Marketing Science, Strategic Analytics, Technology

A tier one MSI topic focuses on how should quantitative methods and qualitative methods be combined to understand the total consumer experience. It’s an excellent topic. The two worlds aren’t natural complements. They have radically different systems of activities, tools, and methods, which in turn affects their own experiences, and how they see the world. However, if […]

Heuristics for the Data Scientist Entrepreneurs

Posted on Posted in Big Data Science, Data Science, Strategic Analytics, Technology

This is a lot of inside baseball. The motivation is to share information while acknowledging that it’s wildly anecdotal. It’s directed at data scientists thinking about business. The Facts Andrew and I founded Authintic in late 2012. We landed three great customers. We met between 1,600 and 1,900 well wishers, competitors and prospective customers. Five […]

It’s the results, genius!

Posted on Posted in Analytics Strategy, Data Science, Strategic Analytics, Technology

It’s the results, genius! It’s the results. The purpose of any sort of data analytics or data science is to get results. It isn’t about the spreadsheet that comes three weeks after the campaign. It isn’t about sandbagging numbers. It isn’t the few slides in the Quarterly Business Review. It isn’t even data entertainment. It’s […]