Kleinbl00 wrote an excellent synthesis of the phenomenon gripping Reddit right now. (Explanation of what Reddit here.) Here’s the link. Here’s the quote for posterity: “It isn’t a brain drain, it’s climate change. Early Reddit was an environment friendly towards … Continued
Post frequency on the analytics focused blog, Eyes on Analytics has increased to daily. In part, this is to solidify the understanding of the frequency-reach curve in blogging, and in part, it’s an attempt to understand where the broader market … Continued
Sometimes the components of a marketing channel will not add up to equal the total performance of the marketing channel. This is caused by any number of realities and limitations imposed in part by nature, and, in part, by you, … Continued
So who keeps on downvoting you on Reddit? We’ll find out. But first – three notes: You may be familiar with Reddit. If you’re not – you can read this explanation about what Reddit is. To answer that question, I … Continued
Web Analytics Wednesday is tonight at The Wellington, in downtown Toronto’s analytics alley. It’s generously supported by AT Internet. There are some 40 people – representing among the best of the best, who will be in attendance. It’s a great … Continued
ExactTarget reported in their paper, “Subscribers, Fans, and Followers: The Social Break-Up”, Feb 1, 2011, that a top reason (44% of respondants) for unliking a Facebook Brand was “The Company posted too frequently”. Among other reasons: 43% said “My wall … Continued
9. They know that any mention of a list is total baiting. People love lists. You’re here now, aren’t you? 8. They deliberately use an odd sounding number for the length of a list. Round numbers like 10 sound engineered. … Continued
The paper “Increasing Campaign Effectiveness”, abbreviated ICE, is out. You can find the paper here. ICE is not the successor to Value of a Fan, abbreviated VOAF. We asked different questions. Last year, in response to VOAF, many of my … Continued
The goal of a forecast is to make an accurate prediction about the future state of a system based on the best available evidence. The goal of target setting is to make a statement about a desired future state – … Continued
I’ve had a fairly rough 9 days with a very troublesome model. My original hypotheses are rejected. A piece of the world doesn’t really work the way that I expected. The great news is that I’m forced to look beyond … Continued