Kleinbl00 wrote an excellent synthesis of the phenomenon gripping Reddit right now. (Explanation of what Reddit here.) Here’s the link. Here’s the quote for posterity: “It isn’t a brain drain, it’s climate change. Early Reddit was an environment friendly towards … Continued
Post frequency on the analytics focused blog, Eyes on Analytics has increased to daily. In part, this is to solidify the understanding of the frequency-reach curve in blogging, and in part, it’s an attempt to understand where the broader market … Continued
Sometimes the components of a marketing channel will not add up to equal the total performance of the marketing channel. This is caused by any number of realities and limitations imposed in part by nature, and, in part, by you, … Continued
So who keeps on downvoting you on Reddit? We’ll find out. But first – three notes: You may be familiar with Reddit. If you’re not – you can read this explanation about what Reddit is. To answer that question, I … Continued
Web Analytics Wednesday is tonight at The Wellington, in downtown Toronto’s analytics alley. It’s generously supported by AT Internet. There are some 40 people – representing among the best of the best, who will be in attendance. It’s a great … Continued
ExactTarget reported in their paper, “Subscribers, Fans, and Followers: The Social Break-Up”, Feb 1, 2011, that a top reason (44% of respondants) for unliking a Facebook Brand was “The Company posted too frequently”. Among other reasons: 43% said “My wall … Continued
One application of social technology to a transportation problem caught my eye today: social flights. There are two civilian air travel economies – the public and the private. Private air travel, on private jets from quasi-public air fields, is a … Continued
The goal of a forecast is to make an accurate prediction about the future state of a system based on the best available evidence. The goal of target setting is to make a statement about a desired future state – … Continued
Yesterday I participated in my first TTMM event, and spoke on ROI. Like any first contact situation, you know they have their points of view, value systems, and language. And the least you can do is have knowledge of why … Continued
I started tweeting right around when I started blogging on analytics – between May 8 and May 18, 2008. It kicked off professional public speaking, intensified my contributions to the WAA, and pushed me even more into a weak tie … Continued