Someone asked, at the Digital Strategy Conference Vancouver, what the top 3 analytics tools were. Repeating the answer here: 3. The Bullet Point It’s a powerful communication device. Keep it short. Because people read short bulleted lists. 2. A statistical … Continued
So just what have I been up to? I’ve been dividing my time between a major initiative and product development. Much of my involvement revolves around Evidence Based Marketing – and it’s literally that deadly. It’s that level of sustainable … Continued
Malcolm Bastien was nice enough to lend me a book: The Laws of Simplictity by John Maeda. The Coles notes of that compact volume is: “Simplicity is about subtracting the obvious and adding the meaningful”. Wonderful. Thanks Malcolm!