Decision Automation, Strategy Formation, and the Generation of New Decision Pathways

Posted on Posted in Analytics, Analytics Strategy, Artificial Intelligence, Big Data Science, RecSys, Social Analytics, Strategic Analytics, Technology

An orthodox Software as a Service (SaaS) business is, in part, math that an organization tries its best to manage. Think about all the math that goes into the construction of a typical SaaS firm. At the core there’s some customer with a job: a goal against which the customer wants to make progress. They […]

The Creativity of Data Science for Creative Content

Posted on Posted in Business, Data Science, Design Thinking, Machine Learning, RecSys

Let’s start with a story. Daan¬†did a traditional fast follow. He calls it Netherflix. His story was: “It’s like Netflix…for The Netherlands!”. At first, he buys¬†rights on the cheap, pays for digital subtitling, and has a successful kickoff. He gets through to 10% household penetration, or roughly 700,000 subscribers, with an annualized gross revenue of […]

How to build an Experimentation and Testing Bench

Posted on Posted in Analytics Strategy, Data Science, RecSys, Technology

How do you, and those around you, deal with failure? Because if the answer is anything but “well” or “every fail has a lesson”, then progressive, iterative, experimentation and AB testing really, really isn’t for you. Go away. Stop reading. It’s not everyone. The way to build an experimentation and testing bench is entirely by […]