Andrew Cherwenka and I soft launched our startup, Authintic, last week. Authintic is an analytics technology company enabling permission marketing. Andrew wrote a much more detailed piece for the Huffington Post on the topic. It’s worth a read. He’s very … Continued
So who keeps on downvoting you on Reddit? We’ll find out. But first – three notes: You may be familiar with Reddit. If you’re not – you can read this explanation about what Reddit is. To answer that question, I … Continued
Have you seen this site, put out by Google for their “Our Mobile Planet” study? It’s an excellent way to present data in a very accessible, very explorable way. I found it inspiring. The call to action is “create your … Continued
What do you think causes branding? I’ve been asking myself that, part of my series on being skeptical of root assumptions and theories, and took the opportunity to work through something in a foreign land. I spent some time in … Continued
For a complete running commentary, see Dr. Dann’s twitter stream, or run a search for mktsci2011. A few points you might care about. The problem with communication flow between academia and industry is not an academic problem. They’re doing just … Continued
The INFORMS Marketing Science Conference is like woodstock for us people. I took in the second half of the MSI anniversary track. The MSI, or Marketing Science Institute, is a 50 year old institution. It’s at the nexus between business … Continued
ExactTarget reported in their paper, “Subscribers, Fans, and Followers: The Social Break-Up”, Feb 1, 2011, that a top reason (44% of respondants) for unliking a Facebook Brand was “The Company posted too frequently”. Among other reasons: 43% said “My wall … Continued
Communities create their own jargon because they need brevity in their conversation. The price of that brevity is abstraction. Jargon unites people in as much as it alienates them from each other. I’ve experienced this first hand – visiting data … Continued
The Panda Cheese commercials are brilliant, and I’d like to believe, a product of scientific advertising. I have no basis for that, but I’m heaping praise on the creative and the analyst who worked on it. You can see the … Continued
I cut the cable tomorrow. For specific firm, I will go from being worth a stable $170/month subscriber, complete with PVR, to being worth nothing. I’m switching my Internet to a non-UBB restricted wholesaler. I will continue to spend $10/month … Continued