A Data Strategy is a set of choices that reinforce each other, that are difficult for competitors to replicate, and that generate a sustainable competitive advantage. A Data Strategy is set of choices about data. The benefits are the short-run … Continued
Are you a member of the Digital Analytics Association? Are you interested in Peer Reviewed Journals? Would you be interested in writing a review? Here’s a selection from the May Wave. Advertising and Consumers’ Communications (2013). The authors model how social … Continued
Someone asked, at the Digital Strategy Conference Vancouver, what the top 3 analytics tools were. Repeating the answer here: 3. The Bullet Point It’s a powerful communication device. Keep it short. Because people read short bulleted lists. 2. A statistical … Continued
This is Big Data Week in Toronto. I’ll be delivering a case study on the business value of that data, but on a rather small, but beautifully complex, dataset on Monday. Big Data has now just become a marketing term. … Continued
You may notice periodic sessions in the web analytics data, people visiting the website, looking at a few pages, and leaving, never to return. Or returning frequently, always checking the same pages. These are usually discount seekers, and there’s a … Continued
We get these wonderful clues about people all the time. It’s easy to lose sight of the macroeconomic situation when you’re focused on the trees, or at least so many logs at the mill. Let’s take a look. You’re looking … Continued
There are (at least) four reasons why analysts are picking python. For a decade now, I’ve relied on Python for simulation and data ETL, and I’ve depended on SPSS or R for data analysis. The reason for the two-step (and … Continued
The original intent of the D-LID project, the Design Lab for Interpreted Data, was to generate facts about the way different people interpreted digital analytics data. It was to be a website with a few treatments of the same dataset. … Continued
The European Special Interest Group (SIGEU) of the Digital Analytics Association put out a whitepaper on privacy compliance in December. You can get a copy of it here. It’s an excellent paper. It not only summarizes cookie laws in the … Continued
Kleinbl00 wrote an excellent synthesis of the phenomenon gripping Reddit right now. (Explanation of what Reddit here.) Here’s the link. Here’s the quote for posterity: “It isn’t a brain drain, it’s climate change. Early Reddit was an environment friendly towards … Continued