Ideas
There are three major ideas on the brain as of late. Ideas might be a dime a dozen. When I spend several hours thinking about each though, they become worth more. I can’t and won’t talk about the first. (Nod.) … Continued
Monthly Archives: June 2010
Opinion Mining the INFORMS Marketing Science Conference 2010
The Marketing Science conference was really quite inspiring and informative. The conference generally followed this formula: I spent much of time alternating between Rooms 2, 14, and 25 – so I can only comment on 1/12th of the conference. So … Continued
Calculating the Value of a Facebook Fan
I’ve been heads down with the team for awhile pounding out a study examining the value of a Facebook Fan. The results of that study were presented at Internet Week on Friday morning and can be downloaded here. I have … Continued
Social Does Not Work That Way! Good Night! The INFORMS Marketing Science 2010 Preview
SOCIAL MEDIA DOES NOT WORK THAT WAY!!! Do you remember Morbo from Futurama? Yes. Well, I certainly do channel my inner Morbo periodically, especially around the INFORMS Marketing Science Conference time of year. This the fourth time I’ve tried writing … Continued