From Data To Dollars.
Data science delivers.
I work with marketers; specifically the people responsible for branding, Customer Relationship Management (CRM), and digital (including eCommerce). I specialize in retail, financial services, and entertainment.
There’s a lot new data out there. Consumers are smarter because they’re using it. Competitors are smarter too. That information asymmetry is at the root of most strategic problems between marketers and data today.
I turn the useful data into product. I start with the problem and the market. I listen. We figure it out. Then I tune the engines to solve those problems. That’s how we go from data to dollars.