Still in the Trough: Holiday VR Figures

Posted on Posted in Business, Decision Neuroscience, Technology, Virtual Reality

Previously, I argued that you should look at the Q4-2016 VR sales figures closely and then make decisions about whether to jump in. Some figures are in. SuperData Research, a technology research firm, estimated that Oculus had sold 360,000 headsets and HTC 450,000 since their products went on sale in March and June, respectively. Both […]

Predicting technical change in three variables

Posted on Posted in Data Driven Culture, Machine Intelligence, Machine Learning, Marketing Science, Predictive Analytics, Technology

A great mind in public policy told me, just this last September, that people are really bad at judging the rate of technological change and when it’ll affect them. It’s like standing on a railway. You can see the train out there. Some people assume that the train is going to hit them very soon. […]

Why the unimportant, urgent stuff gets done first

Posted on Posted in Analytics Strategy, Data Driven Culture, Marketing Science, Technology

Why does it seem like all the unimportant, easy stuff gets done first? Look up The Urgency Bias. Employing simplified games and real-life consequential choices, we provide evidence for “urgency bias”, showing that people prefer working on urgent (vs. important) tasks that have shorter (vs. longer) completion window however involving smaller (vs. bigger) outcomes, even […]

What to Watch: Q4 VR Numbers

Posted on Posted in Virtual Reality

A lot of what seems to be alarming news on the Virtual Reality front. Steam is reporting a 0.18% penetration on VR headsets. The gadget press is calling it a crashing halt. Or a nose dive. It’s interesting. Let’s reserve judgement. Google Trends suggests a summer lull in interest in VR. What happens in 2017/18 […]

How Data Driven Cultures Tackle CAC

Posted on Posted in Analytics Strategy, Business, Data Driven Culture, Marketing Science, SaaS

Assume that you’re a founder of a tech startup. Assume that you’ve achieved product-market-solution fit. You’ve nailed it. Time to scale. Many founders are great at sales. But not all founders are great at marketing. And that’s a bit of a problem because of three letters: CAC. The Customer Acquisition Cost CAC is the ratio […]